A unique vision of fashion

A niche brand, close to the boutique spirit, La Maison du Jersey addresses active seniors through their family life and their hobbies. The offer is a high-quality alternative for all decidedly stylish, ready-to-wear loving women and who have little or no possibility to go to fashion boutiques. Maison du Jersey’s identity and added value give this brand an increasing retention power


XANDRES group is one of leaders of premium textile distribution through the brands Xandres (core target), Xandres XLine (Large size) and Hampton Bays (younger).

The company employs near 150 people, passionate about product and customer satisfaction.
This acquisition enables Damartex to expand its brand portfolio in the premium segment with a target of 5°-60 years old and benefits from the expertise of Xandres in the wholesale distribution.

The incredible alliance of Style & Well-being

Damart has developed its love for well-being for more than 60 years. More comfortable than ever, the qualities of Thermolactyl-branded products, the iconic active thermal fibre, have attracted an ever-growing customer base well beyond France, the country of origin of the brand. Also established in Belgium, Great-Britain, and Switzerland, Damart is now recognized as an international reference and now aims to be the European leader in the senior citizens economy.

Well-being: Damart’s added value.
Since the discovery of Thermolactyl, Damart has relentlessly used its technological know how for innovation and to develop new lines of smart textiles.

Damart now brings comfort and well-being in both summer and winter: Refreshing fibres with Océalis®, constant temperature with Climatyl®, warmth with Thermolactyl®… Well-being by Damart, is also offering its loyal customers the opportunity to choose well: at home, comfortably sitting in front of the products showcased in the catalogue or on the website, or with us, in the friendly atmosphere of our stores, helped by the guidance of our qualified personnel.
With 151 stores and catalogues in the main European countries, Damart knows how to be close to its customers!

For elegant women

Established in 1978, Afibel offers its senior customers a novel and stylish product offering, updated on a regular basis over the season. Being highly loyal, the Afibel customer is impressed by the quality of service and the promotional communication that is sent to her.
Its market positioning is characterized by:

  • premium quality products, known for their very good value for money
  • a specific style recognized by customers
  • products available in a wide range of sizes

Healthcare brands

To help you feel better at home

As people live longer and the older senior market grows, the priority target for Sédagyl, has been increasing steadily. As specialists in products and services which encourage, support and equip very elderly men and women to enable them to retain their autonomy, Sédagyl offers them a catalogue of products suited for their needs: well-being, health care, textiles, shoes, and everyday items.

A company founded in 2005 in Strasbourg, France, Santéol employs 46 people. Santéol is specialized in the management of patients with chronic or acute breathing disorders. Santéol offers high-quality personalised support, dedicated to the treatment of nocturnal sleep-related breathing disorders (Sleep apnoea) but also chronic pathologies requiring the implementation of oxygen therapy or even non-invasive ventilation at home.

Home & Lifestyle brands

Specialists in Comfort and Well-Being

With an offer of more than 250 products per season, Delaby’s aim is to improve the everyday life of seniors, making it more comfortable and pleasant by offering ingenious products making everyday life easier.

Well-being items, beauty-care products for the body, lifestyle products or practical products are sold only by mail order.


3Pagen has imposed itself as one of the leaders of Mail Order in Europe, particulary for 55+ customers, on gift market, with an offer of intelligent products and accessories for family, home and garden.

Based in Alsrodrf, 3Pagen is one of the leading players of distance selling for kitchenware, home decoration, household and well-being products. Since its creation in 1954, 3Pagen’s proven record of success has relied on an offer of practical items with a strong seasonal approach and excellent value for money.

3Pagen’s products are marketed in Germany (70% of its turnover) and Austria under the name “3Pagen”, and also in France through “Vitrine Magique” and in Eastern Europe through “Magnet 3Pagen”. The brand employs 550 people and has 2.3 million active customers.

Well-being through innovation

The company established in 1995 by Neil Cooper, markets innovative well-being, hobbies, health, home decoration and kitchenware products. The brand joined the Damartex Group in 2013. With its 160 employees and its 1.4 million customers in the United Kingdom, the brand achieves most of its sales through its catalogues (75%) and its website (20%) and features a 2,300 sqm store located in Bishops Storford (North-East of London).


With over 15 catalogues per year and over 6,000 frequently renewed items, Vitrine Magique offers its 55+ customers a wide range of kitchenware, garden products and home decoration.

Ideas for embellish and equip your home. Great deals at low prices, gifts, home care and storage products, kitchen accessories, products for leisure, personalized gifts and items, products for well-being.

Created by Trois Suisses, in the early 70’s, Vitrine Magique versy quickly emerged as the French leader in “Great ideas at low prices”. The comptany is todeau steered by 3Pagen teams at Alsdorf. The brand has over on million active customers in France.

Jours Heureux, for gourmet seniors and their families

Since 1979, Jours Heureux has explored our regions’ sweet and savoury culinary heritage in its search for products for its customers to indulge in. Selecting local artisans and their original recipes using only natural products and no preservatives is a source of pride for the Jours Heureux’s teams.

With 150 products available which are 100% made in France and addressing the high-end market, Jours Heureux is active on the Web and disseminates each year about ten delicious catalogues. The brand’s activity varies seasonally, peaking at Christmas and Easter, when it makes half of its turnover.