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Damartex Group

EUROPEAN LEADER IN THE SILVER ECONOMY

The world is accelerating, and so are our markets. Faced with an aging population, we are embracing a paradigm shift: moving beyond the historical model of the “Silver Economy,” too often reduced to dependency, to embrace the “Longevity Economy,” centered on healthspan—the number of years lived in good health.

To turn our recovery into a sustainable trajectory, our new strategic roadmap, “Drive to perform – Care to transform”, is built around six inseparable pillars: performance as our guiding principle, ensuring our financial strength, combined with a people-centred approach as our compass.

8 « golden age » brands

Listening to the expectations of all 55+, our brands offer a unique offer, placing innovation and expertise at the heart of their know-how. Complementary to fashion, our home & lifestyle brands respond to the growing enthusiasm for decoration. As for the healthcare brands, they help our seniors live a longer life.

“Senior citizens in 2026 are connected, active and curious. At Damartex, we accompany this evolution by modernizing our business model and providing innovative products and shopping experiences on a daily basis.”

Anne-Sylvie HUBERT, Présidente du Groupe Damartex

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OUR SIGNATURE

On
seniors'
side

Committed to 55+, Damartex’s mission is to offer them the best of progress every day

STRATEGY

Drive to perform, Care to transform

To generate a strong financial impact to protect and develop what makes us unique :
– the excellence of the experience offered to our 55+
customers and patients,
– the care given to our 2,500 employees,
– and our environmental and societal commitment.

CSR

Change
our
world

Eco-responsible rethinking of our ways of working.

COMMITMENT

THE
FOUNDATION

Changing society’s attitude towards seniors and acting together to ensure their wellbeing.