The incredible alliance of Style & Well-being

Damart has developed its love for well-being for more than 60 years. More comfortable than ever, the qualities of Thermolactyl-branded products, the iconic active thermal fibre, have attracted an ever-growing customer base well beyond France, the country of origin of the brand. Also established in Belgium, Great-Britain, and Switzerland, Damart is now recognized as an international reference and now aims to be the European leader in the senior citizens economy.

Well-being: Damart’s added value.
Since the discovery of Thermolactyl, Damart has relentlessly used its technological know how for innovation and to develop new lines of smart textiles.

Damart now brings comfort and well-being in both summer and winter: Refreshing fibres with Océalis®, constant temperature with Climatyl®, warmth with Thermolactyl®… Well-being by Damart, is also offering its loyal customers the opportunity to choose well: at home, comfortably sitting in front of the products showcased in the catalogue or on the website, or with us, in the friendly atmosphere of our stores, helped by the guidance of our qualified personnel.
With 151 stores and catalogues in the main European countries, Damart knows how to be close to its customers!

A “so British” way of life favoured by the 55+ population

The company, founded in 1995 by Neil Cooper, markets innovative products for well-being, leisure, health, decoration and cooking. The company joined the Damartex group in 2013. With 160 employees and 1.4 million customers in the UK, the company makes most of its sales through its catalogues (75%) and its website (20%) and has a 2,300 m2 shop in Bishops Stortford (North-East London).

Fun ideas for the home

With more than 15 catalogues per year and nearly 6,000 frequently renewed items, Vitrine Magique offers its 55+ customers a wide range of items for the kitchen, garden and decoration.

Ideas to decorate and equip the whole house. Good deals at low prices, gifts, cleaning and storage products, kitchen accessories, leisure products, gifts, personalised objects, products for well-being…

Founded by the Trois Suisses in the early 1970s, Vitrine Magique quickly established itself as the French leaser of “Great ideas at small prices”. Today, the company is managed by the 3Pagen teams in Alsdorf. The brand has nearly one million active customers in France.

Partner in home care

Damartex acquired the Normandy company Msanté in July 2021. The latter was born out of a desire and a need to simplify and optimise patient support in increasingly complex medical protocols, which involve various interlocutors. MSanté is a home health care provider specialising in infusion and nutrition and is recognised by the main hospitals in western France. Its team, mainly composed of nurses and nutritionists, innovates by creating a link between the city and the hospital, facilitating the organisation of home care and communication around the patient.

At Almadia, we want to make “Living Well at Home” possible, because we believe that this ambition is within everyone’s reach, with the best possible support. Why is this so important? Because it means enabling a convalescent, elderly or disabled person to continue to live at home in his or her familiar environment, with his or her memories, landmarks and habits. It means respecting their choice not to be placed in a specialized establishment, by providing solutions and services to enable them to remain as independent as possible for as long as possible.