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More than a signature, our « core purpose » is our manifesto: to give meaning to Damartex generates value, trust and growth for each of our brands.

Established in 1953, Damartex is one of the major European retailers for seniors (55+ segment). Its channels of distribution are catalogues, websites, shops and BtoB wholesales, and its main markets are France, the UK, Belgium, Germany and Switzerland.

> DISCOVER THE HISTORY

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VISION

Give smile to 55+ by creation and distribution of specific products provifind style, comfort and innovative solutions for daily life.
Thus, Damartex has based its strategy on:

Omni-channel
The concept of omni-channel is a core component of Damartex’s strategy. The idea is to offer more choice to the customer by adapting the distribution channels to her habits and way of life.
The Damartex Group relies on the specifics of each channel, varying the way that it uses the channels depending on the brand and the country. The customer can thus discover the complete offer on a catalogue, order any time on the website, from a tablet or a PC, buy the product in store or pick it up at pick up points. This approach allows us to develop a 360° relationship with our customers.
Nine trading brands spread over two complementary sectors
• The « Textile » brands: Damart, Afibel, Maison du Jersey, Xandres
• The « Home & Lifestyle » brands (personal and household equipment): Sédagyl, Delaby, Coopers of Stortford, Vivadia and Jours Heureux,
All these brands confer on the Damartex group a leading role among European retailers of clothes and accessories for seniors (people aged 55+). Each brand has its own style and addresses different needs and expectations from the customers.

International Presence
Damartex has a presence in 5 countries around the world. Its main markets are: France, Great-Britain, Belgium and Switzerland.

People Aged 55+
People aged 55+ are a demanding and fascinating wide range of customers which Damartex understands and respects. One of the characteristics which sets the group apart and makes it stronger is the strength and the potential of its brands. Each satisfies a specific customer need through a differentiated range of products. One of the Group’s strengths is in customer service and guidance.

Over
3700
employees
More than
160
stores in Europe
11
trading brands
17
websites
Turnover of more than
756
Mn in 2017-2018
Present in
6
countries around the world
More than
150
catalogues dispatched per year


FROM SUSTAINABLE
DEVELOPMENT TO ACTIVE
CORPORATE SOCIAL RESPONSIBILITY

Aware of its social, economic and environmental duties, Damartex has routinely partnered with various charitable associations for the purpose of fundraising. Among these « Les restos du coeur », « Ludopital », « Les papillons blancs », « Rêves » whose operation was set-up thanks to the sale of a « Charity Product » in the Damart’s catalogue, as well as cancer research, the fight against cardiovascular diseases. Damartex also supports various local associations in each of its locations.

Beyond these activities inspired by its desire to pursue its corporate social responsibilities, the group continues to take steps to reduce its consumption of energy, paper and general consumables. The group has encouraged the use of non-motorised transport between locations (providing a fleet of electric assisted bikes) and employee car-pooling. Papers used for catalogues come from sustainably managed forests (PEFC).

The brand is committed to a « Responsible Procurement » approach with its suppliers. As an economic player, it has initiated concrete action plans in this particular area: the « Damart Way » has been launched and can be defined as a Responsible Procurement Charter. It is the starting point of a new collaboration between the Damart brand and its suppliers, focused on respect for work, Human Rights and the environment.

To be noted: the excellent engagement of our staff in the World Forum, organized annually by the Alliances association and in which Damartex is a partner.

RESPONSIBLE
COMPANY

The history of the Damartex Group, from the North of France, has been built year after year in line with strong values of entrepreneurship, social dialogue and respect for the customer, values inspired since the beginning by the Despature family, still the majority shareholder of the Group. With over 3,800 employees Damartex implements a Human Resource policy aimed at the training of its people (more than 3% of the payroll is devoted to it in France) with a key focus on effective change management for its teams.

KEY FIGURES

PASSION FOR THE CUSTOMER
We are proud of « our » seniors and we enjoy working for them.

TEAM SPIRIT
We enjoy working together, in an atmosphere of trust and with due respect for others. No matter what our role is or the culture of our country, we know how to benefit from our differences.

FLAIR FOR INNOVATION
We are constantly on the lookout for creative solutions in terms of organization, process and products.

ENTREPRENEURIAL SPIRIT
Each of us, in our own way, does not hesitate to take initiatives to take the Group forward, to strive upwards to do twice as much, twice better.

DEDICATION TO PERFORMANCE
We are constantly looking for the best and we constantly evolve.